Name Lips
09-15-2008, 12:43 PM
Emerald told me that in her Political Science classes they taught that the purpose of negative campaigning is not to convince people to vote for one candidate or another, but to disgust the populace.
If you target the right people and get enough of them disgusted with the political process in general, you can influence the people who favorably respond to polls, who bother to register to vote, and who bother to go out and vote at all. Targeting the right demographics can then tilt the election in your favor.
I say that the negative campaign is working because I'm hearing more and more tones of disgust from articles, pundits, and regular people. Most of us here on KT aren't going to be so disgusted as to bow out of the political process entirely... but imagine somebody who hasn't yet registered to vote, who started out relatively undecided... at this point this person will probably say that both candidates aren't worthy of his vote and not go through the trouble of registering and voting so he can support one of them.
If you target the right people and get enough of them disgusted with the political process in general, you can influence the people who favorably respond to polls, who bother to register to vote, and who bother to go out and vote at all. Targeting the right demographics can then tilt the election in your favor.
I say that the negative campaign is working because I'm hearing more and more tones of disgust from articles, pundits, and regular people. Most of us here on KT aren't going to be so disgusted as to bow out of the political process entirely... but imagine somebody who hasn't yet registered to vote, who started out relatively undecided... at this point this person will probably say that both candidates aren't worthy of his vote and not go through the trouble of registering and voting so he can support one of them.